Libero Sports Facilitates FCBarcelonas Foray Into India

The Background

In 2010, FCBarcelona was already considered one of the top clubs in the world but were still lagging other top clubs to bring awareness of their world class training program into India which was a key objective for the club. Over multiple conversations with Libero Sports, they expressed support in identifying a strong local partner to establish and build the club’s brand in the Indian subcontinent.

The Action

Libero Sports worked with Delhi NCR based real estate company, Conscient Group, to set up India’s leading grassroots program Conscient Football.  As part of the organization’s strategic plan, Libero Sports built in a partnership with FCBarcelona to help Conscient build its brand and overall technical foundation.  Libero Sports and Conscient Group then met with FCBarcelona at their Camp Nou offices and shared their overall vision for the club in India thus leading to establishment of FCBEscola India, India’s first year round international club grassroots program.

The Result

Now in its 4th year, FCBEscola India is considered one of the top football training programs in the country with hundreds of Indian youth learning the FCBarcelona methodology under the watchful eyes of 2 coaches from Spain who are based in India full time. In addition, Conscient Group has organised over 15 multi-day camps for FCBarcelona taking place in multiple destinations across the country.